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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
Mark Ritson is let loose at Cannes Lions 2026
If you live under a rock or don’t have LinkedIn (because they are the same thing these ...
Listen, audio is your secret weapon when it comes to ESOV
Don’t overlook audio as part of your media mix. Used well, it doesn't just add reach – it ...
“Why capability building is a priority for CMOs in 2026” – three marketing leaders weigh in
AI, a loss of marketing ‘training grounds’ and ever-evolving ways to reach your ...
Audio boosts campaign profit by 75%, says global effectiveness study
A landmark global effectiveness report reveals that audio, as part of your media mix, can ...
Mark talks OpenAI’s new CMO, Duolingo and the World Cup dynamic pricing
World Cup summer has started, what a time to be alive. But what team is Mark rooting for? ...
Is imperfect market research better than no market research?
Usually, yes. Learn why the goal of market research is never perfection – and why that ...
Ritson takes on Coca-Cola, Swatch, Peloton and Ferrari
Four brands in the hot seat this week. Two are success stories, and two are marketing ...
Omnichannel marketing: the roast dinner of distribution
Like a good Sunday roast, omnichannel marketing is more than the sum of its parts. ...
Mark talks meaningless marketing concepts, troubling margins, and what happens when you forget about differentiation
If any of the themes from this month’s roundup resonate with you, you might end up on ...
