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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
Brand positioning: earning relevance and difference
Positioning is one of the most misunderstood concepts in marketing. Done well, it creates ...
Omnichannel marketing: strategy before systems
Most omnichannel projects start with a platform decision. A new CRM, a customer data ...
Brand strategy framework: how strong brands plan for growth
Brand strategy is not a creative exercise. It's a commercial one, and the distinction ...
Market research: improving decisions by reducing risk
Most research projects start with a kick-off meeting. Someone books a room, opens a blank ...
What is market segmentation? A strategic guide to what it is, why it matters, and how to do it
Segmentation is a key diagnostic step in the marketing process, and a surprisingly simple ...
Training in marketing makes you a better marketer. Comparing the routes to becoming a better marketer.
Despite unprecedented access to tools, data and platforms, too many marketers still lack ...
What is backwards research? The framework that stops marketing research from becoming expensive decoration
Once you have the results from your market research, what are you going to do with them? ...
Where AI market research could go next
Most current conversations about AI in market research focus on efficiency. Faster ...
A decade of success: How the MiniMBA transformed marketing education
Ten years ago, Mark Ritson identified a problem that most business schools were neither ...
