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Read now:65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
In a landmark study from Ipsos, trained marketers outshine their self-taught counterparts in every category
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Read now:“How to build better agency partnerships” – according to experts on both sides
From CMOs to agency consultants, marketing leaders on both sides of the fence share their view on getting the best out of client-agency partnerships
Mark Ritson is let loose at Cannes Lions 2026
If you live under a rock or don’t have LinkedIn (because they are the same thing these ...
Mark talks OpenAI’s new CMO, Duolingo and the World Cup dynamic pricing
World Cup summer has started, what a time to be alive. But what team is Mark rooting for? ...
Ritson takes on Coca-Cola, Swatch, Peloton and Ferrari
Four brands in the hot seat this week. Two are success stories, and two are marketing ...
Mark talks meaningless marketing concepts, troubling margins, and what happens when you forget about differentiation
If any of the themes from this month’s roundup resonate with you, you might end up on ...
Ritson’s take on the PwC rebrand, Walmart private label and Tim Cook’s reign at Apple
Stop the press. A professional services business has pulled off a successful rebrand that ...
Mark Ritson talks Siri, Creative Directors and Coke's latest campaign
From an intelligence assistant’s complete lack of intelligence to the marketing ...
Linear TV, the marketing knowledge gap and the Metaverse
Empirical research from Mark and Ipsos pulls the cover off the marketing knowledge gap, ...
65% of marketers fail to meet basic knowledge benchmark, reveals Ipsos study
A new report confirms what Mark Ritson has been shouting about for years: training in ...
Influencer marketing and CEO blunders: the latest from Mark Ritson
Some of the world’s biggest, and well paid, CEOs have been up to no good... Find out why ...
